27 days old

Field Marketing Specialist-East

New York, NY 10007
  • Job Code
Field Marketing Specialist-East

**Please note that you must not be far from our offices in New York or New Jersey**

Equinix is the worlds digital infrastructure company, operating 200+data centers across the globe andproviding interconnections to all the key clouds and networks.Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We area fast-growing global company with 70+consecutivequarters of growth.Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of nearly 10,000 companies, including 1,800+ networks and 2,900+ cloud and IT service providersin over 26countries spanningfivecontinents.

The Field Marketing Specialist is part of an innovative worldwide team. As a Field Marketing Specialist, you are responsible for contributing to and executing on a successful marketing plan and budget for the assigned regional/vertical area, in alignment with local market objectives, global company positioning, and regional vertical strategies.

A locally customized blend of tactics will deliver on global and regional sales objectives and drive the success of Equinixs cutting-edge global platform and region P&L. This role requires great creativity, the ability to communicate effectively across varying organizational levels and teams, the ability to manage competing priorities, and exceptional project management skills.


  • Program Management Contributes to the execution of global and local programs and activities in territory Supports highly targeted marketing programs to encourage strategic engagement with Equinix Supports high impact product/solution/service launches within their territory in alignment with Regional launch plans

  • Virtual Event Planning and Execution Supports different types of virtual events within the territory supporting all aspects of event management and logistics pre and post event, including working with 3rd parties and agencies to deliver the right event experience and ROI Contributes to the reporting on events and campaigns to measure campaign effectiveness Assists with social media campaigns to drive successful activities

  • Agency Management Works with Equinixs Creative Services team or third-party agencies to develop supporting materials and collateral

  • Lead Generation Works with senior managers to ensure activities generate forecast ROI in terms of MQLs/Opportunities within Lead Management SLAs Works with Marketing Operations to ensure Leads are captured and progressed through global lead management process and tools

  • Lead Management Works with Marketing Operations to ensure leads and contacts enter lead management process and tools Utilizes SFDC to monitor lead progression Collaboration Supports the liaison and planning with local sales teams Liaises with regional and global marketing specialists for product, vertical marketing, programs, marketing operations

  • Budget Management Ensures compliance to budget processes by managing costs within agreed goals
  • Provide input to identifying in-region customer targets by vertical, drive sales plays, advise on how to customize/build playbooks and measure progress against targets

  • IBX (International Business Exchanges) and product marketing: launches, collateral and digital assets based on global product marketing guidelines, global inbound/outbound marketing and sales enablement activities.

  • Supports contact acquisition & development strategy for local market: by vertical industry, job role, target account, suspect/prospect/customer.

  • Success Metrics: MRR & TCV Pipeline contribution from marketing-generated leads; MQLs generated for in-region customers; MQL-SQL-Closed Won conversion rate; program delivery KPIs, sales activities/participation in programs and utilization of tools, PR metrics, upsell/xsell metrics

Qualifications & Experience

  • Team-working skills
  • Excellent written and verbal communication
  • Good numerical skills
  • Creative ability
  • Strong organizational skills. The ability to delegate and motivate others.
  • Self-confidence to sell ideas and brief agencies and internal stakeholders
  • Good presentation skills.
  • Problem Solving Uses existing procedures to solve standard problems; analyzes information and standard practices to make judgments Impact works within standardized procedures and practices to achieve objectives and meet deadlines
  • Motivated self- starter who thrives on working in complex and challenging environments of a rapidly evolving business
  • Experience with database and direct marketing tools (e.g. Marketo, Salesforce)
  • Qualification in marketing required (BA or BS)

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

Posted: 2021-04-17 Expires: 2021-05-16
Sponsored by:
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Sponsored by:
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New York, NY 10007

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