29 days old

Lead Manager, Market Research

T. Rowe Price
Owings Mills, MD 21117
  • Job Code
    55331

A career at T. Rowe Price says you want to contribute and make a difference at a leading global investment management firm where success results from the dedication our associates have in building success for our clients. We are a growing organization of associates from diverse backgrounds, experiences, and perspectives.

We take a long-term view on associates and their careers. Our associates do phenomenal work with purpose, and as a result, we provide growth opportunities through in-person and online training, management development programs, and career development on the job.

If you are seeking a meaningful work experience along with a workplace culture that thrives on teamwork, we invite you to explore the opportunity to join us.

The primary purpose of this position is to provide technical expertise to market research efforts in service of the global brand, as well as the segments. This role will play a key part of the Global Brand and Client Research function, which involves developing the firms research competencies related to strategic project objectives, study design, data collection, analysis and reporting. The Lead Manager, Market Research has responsibility for directly implementing survey research projects and evolving a highly collaborative knowledge management strategy with respect to the firms primary and secondary marketing research and other marketing intelligence sources. She/he will ensure the execution of efficient vendor management practices and the development of market research competencies and will be responsible for delivering insights, using research, to the business segments and to marketing leadership.

The Lead Manager maintains strong business unit relationships related to market research and liaises with key decision makers across the firm for business context and interfaces with marketing peers across the firm to collaborate on business unit specific marketing initiatives as well as to enhance enterprise marketing capabilities to support business performance.

PRINCIPAL RESPONSIBILITIES

Directly manage market research studies:

  • Manage external research vendors to support execution of each study.

  • Lead the methodology for development of each study, including sampling approach, screener design, questionnaire development, data collection approach, analysis and reporting of the findings, conclusions, and recommendations.

  • Lead the development of insights from the research, in collaboration with both the research partner as well as with internal stakeholders

  • Lead communication efforts around the planning, fielding, results gathering and socialization strategy aspects of the study.

Broaden exposure of primary(custom) and secondary(syndicated)research across the firm:

  • Develop and execute on processes which foster sharing and utilization of market research.

  • Contribute to the knowledge-sharing portal that allows client insights, market research, and vendor intelligence to be shared readily and in timely fashion across the enterprise.

  • Oversee cross-enterprise coordination across business units and Investments related to optimizing research requests; optimize allocation of collective marketing research spend.

  • Contextualize research by synthesizing findings and identifying relevance per key audiences; share insights as appropriate.

Establish and execute market research support capabilities

  • Be a sought-after consultative resource for marketing stakeholders on research project specifications and questionnaire design in order to create studies that meet client information needs and marketing objectives.

  • Collaborate with clients/internal team members to determine issues/objectives and design a research methodology that best fits their needs/budget.

  • Guide BU partners to identify appropriate third-party partners/vendors to assist in design and execution of specific research initiatives.

  • Develop reports that not only present research findings, but also provide insights.

  • Create an internal community of market researchers across the firm to promote learning and identify best practices with respect to research initiatives.

  • Build a strong network of external experts to promote learning and leverage industry knowledge and research best practices.

QUALIFICATIONS
Required

Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience

Preferred

  • Strong relationship management/consultative/negotiation skills/change management

  • Strong information around distribution practices and/or vast network to gain insight around distribution

  • Advanced communication/presentation skills

  • Deep technical knowledge in survey research methods.

  • Strong attention to detail and clarity

  • Able to establish credibility and rapport with external and internal constituents

  • Able to apply systemic approach to problem solving through creative processes

  • Able to focus a high level of energy on activities that provide results

  • Demonstrates the ability to identify opportunities and take appropriate action

  • Able to approach work in a clear goal-oriented way

  • Able to work collaboratively

  • 6+ years of Institutional, Intermediary, and Retail Marketing/ Sales Support in Financial Services Company

  • In-depth knowledge of the Institutional, Intermediary, Defined Contribution, and Individual marketplace

Job Family: Marketing & Communications Market Research

Track: Knowledge Management

Level: KM3

T. Rowe Price is committed to providing our associates with a comprehensive total rewards benefit program, including wellness, retirement and quality-of-life benefits. Please view What We Offer to see what's available to you.

As part of T. Rowe Prices Health and Safety protocols, effective October 19, 2021, any US-based new hires, including interns will be required to be fully vaccinated against COVID-19 or have a valid medical or religious exemption from receiving a COVID-19 vaccine.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.







Posted: 2021-12-26 Expires: 2022-01-24
Sponsored by:
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Sponsored by:
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Lead Manager, Market Research

T. Rowe Price
Owings Mills, MD 21117

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