9 days old

Marketing Data Analyst

K12 Services
Herndon, VA 20170
  • Job Code
    MARKE18402-00001







Over 20 years ago, Stride was founded to provide personalized learning powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.



No matter their age, wealth, or environment, every learner possesses unique talents and boundless potential. Every learner is ready to be inspired by a great education. While many students thrive in traditional brick-and-mortar schools, others are limited by a system that simply doesn't fit their needs. Stride is establishing the kind of personal learning that everyone can access.



Whether providing students with unique opportunities for growth or empowering educators with the tools and knowledge they need to succeed, we know personalized education works. We're steadfast in our dedication to the entire education community. And we're energized to best serve every learner, educator, and enterprise. This philosophy demands a culture driven by an earned trust, constant improvement, and creative innovation. Were all in.



Marketing department is seeking a highly motivated individual to join the Marketing Analytics team as a Marketing Data Analyst. We are looking for someone with 1-3 years of analytics experience who thrives in a numbers-oriented, and data-driven environment. As a member of Marketing Analytics team, this role works comfortably at the intersection of data and business operations and is experienced at leveraging data to improve business outcomes. The Marketing Data Analyst is to facilitate a greater understanding of marketing attribution, enrollment performance, marketing pipelines and conversions



Essential Functions:Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.



  • Perform complex analysis on data sets and business activities within K12s Marketing, Sales, Enrollment and school data

  • Build and enhance performance reports and dashboards within K12s Marketing, Enrollment and school data; create data visualizations that can be used by business holders to gain insight and support planning and decision making

  • Improve department reporting procedures, accuracy through automation, and query optimization, as well as manage data integrity

  • Participate in the development of forecasts and predictive models in collaboration with Finance and other team members

  • Provide strategic, tactical and analytical support to various lines of business in marketing teams

  • Conduct market research and analyzing data to determine potential growth for full time school programs.

  • Provide regular status updates and visibility into accomplishments, upcoming activities and roadblocks on projects

  • Utilize Excel, PowerPoint and other tools to create and deliver presentations to management and stakeholders

Supervisory Responsibilities: This position has no formal supervisory responsibilities.



Minimum Required Qualifications:



  • Bachelor's Degree in Analytics, Statistics, or a STEM related field AND

  • 2 years experience as an analyst supporting a business function (e.g. Marketing, Finance, Ops) AND

  • 2 years experience with Excel for analysis, data visualization, reporting AND

  • 2 years experience with SQL, transforming/manipulating data for reporting and analysis OR

  • Equivalent combination of education and experience

Certificates and Licenses: None required.



Other Required Qualifications:



  • Effective written and verbal communications skills

  • Independent self-starter with ability to manage multiple priorities in a constantly evolving environment

  • Strong organizational skills with attention to detail

  • Experience in reporting developing and delivery

  • Experience with BI tools (including Tableau, Power BI, etc.)

  • Experience in Excel (Pivot table), R, SQL, SAS, or Python

  • Strong proficiency in PC based applications such as MS Excel, Word, and PowerPoint

  • Ability to travel 10% of the time

  • Ability to clear required background check

Desired Qualifications:



  • Experience building multivariate regressions and/or ML models using Python or R

  • Understanding advanced statistics and modern machine learning predictive techniques

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



  • This is an office-based position. The noise level in the office is usually moderate (computers, printers, light foot traffic).



The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is at-will as governed by the law of the state where the employee works. It is further understood that the at-will nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.



Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age,, or genetics, or any other characteristic protected by law.



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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities



The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)



See job description





Posted: 2021-01-06 Expires: 2021-02-04
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Marketing Data Analyst

K12 Services
Herndon, VA 20170

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