22 days old

Marketing Manager - Westfield Montgomery (MD)

URW
Bethesda, MD 20814
  • Job Code
    JBR_00001432
  • Jobs Rated
    th

We are looking for:

As Manager, Marketing, your primary objective is to manage the marketing function for Westfield Montgomery in Bethesda, Mto execute short- and long-term plans that drive sales, traffic and NOI growth. You will support the marketing function including but not limited to collaboration with the Vice President, Center Marketing around local marketing strategy, interpretations and execution of national brand programs, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met.

This individual will:

  • Work with the Vice President, Center Marketing, and corporate marketing team to achieve both individual center and combined market goals
  • Lead the planning, development, production and execution of marketing programs, retailers relationships, branded elements and communication
  • Ability to understand and communicate sales, retailer revenue, kick-outs and percentage rent
  • Execute to best practice standards that best represent the URW brand and deliver the ultimate customer experience
  • Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels

Job responsibilities are:

STRATEGIC & FINANCIAL

  • Work with Vice President, Center Marketing to determine center priorities and assets in order to allocate marketing resources to the most important /key issues
  • Be a key contributor in the upcoming development
  • Review and presentation of center business plans and marketing budgets to ensure all key items are represented in line with the center strategies
  • Manage marketing program budgets to meet expectations set by the Vice President, Marketing
  • Meet all budget deadlines
  • Review and interpret local, national and global competitor activities and behavior for trends and potential ideas/application to URW and future campaigns

OPERATIONAL

  • Identify best practice approaches and execution in the market and share results nationally and within center teams
  • Collaborate with Vice President, Marketing and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue
  • Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders
  • Support the management team with operational duties including manager on duty responsibilities
  • Work with management, operations, facilities and leasing teams to execute on best practices across all touch points of the customer journey
  • Strive to improve and build upon overall customer service and amenities
  • Research best practices seeking new ideas to incorporate into the menu of URW services and amenities
  • Have a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy
  • Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business
  • Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan
  • We are looking for someone who can be both strategic and hands on

CONSUMER MARKETING & COMMUNICATION

  • Execute the local implementation of marketing programs based on best practices that deliver on the URW brand standard
  • Work in partnership with the national editorial team to curate and publish content to URW owned digital and social media channels, including monitoring and reporting on content results
  • Execute communication plan including digital and social channels to support local execution of national programs, local programs and center positioning in the market
  • Partner with retailers to support openings, drive sales and promote offers and events
  • Ensure all communication meets URW brand guidelines, standards and tone
  • Develop and manage media relations including local public relations support for marketing campaigns, regional programs, new store openings and crisis management
  • Create presentations, recaps and documentation with a business and marketing driven focus with the ability to develop, discern and evaluate content
  • Work collaboratively and autonomously on multiple projects simultaneously with local and corporate partners
  • Develop and manage community relations, outreach, partnerships and sponsorships for the center

KNOWLEDGE & COMPETENCY REQUIREMENTS

  • B.A. or B.S. degree preferred or equivalent experience
  • 3 to 5 years of Marketing and/or related experience
  • Strong business acumen, strategic orientation, and general operation experience
  • Retail or Shopping Center industry knowledge, experience or expertise preferred
  • Strength in leadership, strategy, marketing, and financial management
  • Familiar with digital and social media platforms and curating content
  • Experience in public relations, media relations and crisis management preferred
  • Exceptional communication skills, clear, concise and professional representation is expected
  • Creative and well organized
  • Knowledge of real estate and / or retail development, leasing and operations
  • Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles
  • Copy writing skills experience and an ability to read and interpret data
  • Must be flexible and able to work event shifts which may include nights, weekends and holidays
  • Ability to travel as needed
  • If you have traveled, lived abroad or are bi-lingual, we want to know about it
  • We are looking for someone who has passion for their life, job and Marketing in general

REPORTING STRUCTURE

Direct report to the Vice President, Center Marketing

COMPENSATION

Exempt position

Salary based on experience and qualifications

ESSENTIAL FUNCTIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing duties of this job, the employee is frequently required to sit and talk or hear
  • The employee is regularly required to stand and walk up to 8 hours a day
  • The employee must be able to communicate verbally in person and on the telephone
  • The duties of the job include bending and stooping, up to 4 hours a day
  • The employee is regularly required to use a computer and must possess the ability to multi-task
  • Lifting and carrying up to 35lbs for at least 15 minutes at a time

The following values bring us together and guide our actions. They are the foundation of who we are today and who we will be tomorrow: EXCELLENCE We only aim for the best - TEAMWORK We unite talent to win as a team - ETHICS We build on trust and transparency BOLDNESS We dare with vision and agility PASSION We go the extra mile OWNERSHIP We are empowered to deliver.

We want someone who is committed, thorough, works well in a team, exudes positive energy and ready to grow within an international company. We offer a collaborative, innovative, and achievement focused culture with unique opportunities for growth. We strive for excellence and our culture fosters autonomy, innovation and the collective power of our employees. If you are looking to work on stimulating and empowering missions, amongst great team members, while being challenged daily, do not hesitate to apply!

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We believe that diversity plays an important part in the success of our business and we are committed to creating an environment which respects, values, celebrates and makes the most of peoples individual differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

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Jobs Rated Reports for Marketing Manager

Posted: 2021-01-05 Expires: 2021-02-03
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Marketing Manager - Westfield Montgomery (MD)

URW
Bethesda, MD 20814

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