14 days old

Principal Influencer Marketing / Executive Specialist - Remote

Minneapolis, MN 55415 Work Remotely
  • Job Code
Careers that Change Lives
The Global Digital and Social Media team at Medtronic is hiring a Principal Influencer/Executive Specialist to lead our thought leadership agenda on social media. You will play a critical role in launching Medtronic into a new territory on social media.
From influencer relationship management to content oversite, you will be responsible for the coordination and success of the company's thought leadership initiatives on social media. Working closely with the sr. social media manager, you will have the opportunity to build a new program strategy for influencer marketing, in addition to setting the strategy for executive activation on social media.
As the Principal Influencer/Executive Specialist, you will centrality represent and help lead the vision of this space at Medtronic while partnering with our regional and functional teams to improve how we show up and deploy best-in-class methods.
As a member of the global team, you will have the opportunity to work with partners around the world. If you have a willingness to help others, are detail orientation and have a positive attitude to help us work together and fulfill the Medtronic Mission - you should apply!

You can grow your career with us; we hope you'll consider joining our team!

A Day in the Life
Influencer Marketing:
Support development of enterprise strategy and framework for influencer marketing efforts at Medtronic
Lead ideation, identification and execution of influencer partnerships, including storytelling and editorial/social content creation for corporate marketing efforts
Support contract terms for influencer partnerships
Work with agency partners and cross-functional teams to define and establish influencer standards for execution
Manage the master content calendar for influencer partners, identifying best performing content themes and formats, along with opportunities for optimization
Outside of your core social media team, partner closely with integrated team, including corporate marketing, content & creative, communications and paid media
Present to leadership and functional teams on strategy, frameworks, best practices, processes, and key learnings
Stay up to date on healthcare trends and influencer marketing trends regarding new partners, tactics, tools, platforms, and competitor trends

Executive Activation:
Manage a connected & coordinated social media editorial plan across leaders, in addition to social media strategy support and consultation
Work closely with the communications leads who are supporting and setting the strategy for their executive on social media
Responsible for identifying new opportunities, proactively, and bringing those ideas forward to executive teams
Take executive activation to the next level by continuing to develop best practices in the space while supporting the evaluation of current guidance to ensure direction is relevant

Must Haves
Bachelor's Degree and 7+ years of professional experience developing marketing strategies and managing campaign execution for influencer/marketing programs or advanced degree and 5+ years of experience

Nice to Have
Experience leading influencer partner relationships
In-depth knowledge and understanding of current and emerging social media platforms and the details that go into making compelling and engaging thought leadership content
Highly organized and focused. Skilled at crafting structures and operational processes to ensure consistent, repeatable outcomes.
Experience working with cross functional teams to get the job done
Experience with influencer and social management tools
Understands and has hands-on experience with tools in social analytics and listening
Entrepreneurial spirit. You're driven by generating creative ideas and delivering measurable results.
A deep passion for the space and has a personality that strives to create lasting partner relationships

About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.

Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

Additional Information

  • Posting Date: Nov 19, 2021
  • Travel: Yes, < 25 % of the Time

Posted: 2021-11-21 Expires: 2021-12-20
Sponsored by:
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Sponsored by:
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Principal Influencer Marketing / Executive Specialist - Remote

Minneapolis, MN 55415

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