19 days old

Principal Marketing Research Analyst

Neptune
Duluth, GA 30096
  • Job Code
    PRINC09422

Position Summary



The Principal Market Research Analyst is responsible to perform marketing research and analysis of existing and potential markets for Neptunes products and services.



Objectives:



  • Collect and analyze data through research studies and other data collection approaches to evaluate consumer trends and make recommendations for product success in a given market.

  • Monitor and report on Water Meter and AMR/AMI endpoints market share. Drill down on customer type, regional and other segmentation analysis. Identify anomalies and prepare summaries.

  • Support analysis of Proposals Win/Loss results and surveys.

  • Evaluate customer demographics, competition, distribution channels, and promotions to enhance marketing strategies, and recommend marketing improvements that increase customer buying potential.

  • Evaluate effectiveness and profitability of programs and promotions and suggest methods to strengthen customer retention.

  • Manage & report on customer satisfaction metrics such as Net Promoter Score.

  • May examine statistical data to forecast future trends, project market potential, in support of business plans and development of marketing strategies.


Requirements


Education: Bachelor of Science degree in Mathematics, Engineering, Computer Science, Applied Science or Business



Experience: 10+ years of related experience.



Skills: Experience with market research, data analysis, reporting, and presentation required. Pragmatic Marketing Certification is a plus.


Conducts work assignments of increasing complexity, under moderate supervision with some latitude for independent judgment.


Analytical mind and strong quantitative and problem-solving skills. Positive attitude and high energy, creativity, and strong learning ability. Excellent interpersonal and communication skills (both verbal and written).



Location: Duluth, GA


5% - 10% Travel Required.



Sales/Marketing





Posted: 2021-02-09 Expires: 2021-03-10
Sponsored by:
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Sponsored by:
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Principal Marketing Research Analyst

Neptune
Duluth, GA 30096

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