15 days old

Remote Brand Manager, BioMaterials - Charlotte, NC

Dentsply Sirona
Charlotte, NC 28202 Work Remotely
  • Job Code
    65320

Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona's products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona's global headquarters is located in Charlotte, North Carolina, USA. The company's shares are listed in the United States on NASDAQ under the symbol XRAY.

Bringing out the best in people

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we're looking for the best to join us.

Working at Dentsply Sirona you are able to:

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

The number of dental procedures utilizing a biomaterial product is forecasted to almost double by 2026. Dentsply Sirona has a full line of biomaterial products and is looking to rapidly grow within this segment. The Brand Manager will be responsible for the entire Dentsply Sirona BioMaterials portfolio. They will balance creativity with analytics by developing and implementing marketing programs along with product and brand management activities for both the USA and Canada.

Roles and Responsibilities can include:

  • Assist and build the strategic plan and business strategy for the biomaterials portfolio leveraging market research, insights, competitive intelligence, and product/pricing analysis
  • Work in conjunction with Insights team on brief creation for research projects and with Marcomm on brief creation for marketing campaigns
  • Define and implement promotional activities and awareness campaigns for dental professionals and consumers
  • Leverage creativity and analytics to develop and implement pilot programs to improve customer journey and to meet key performance indicators
  • Define, track, and communicate success of measurable performance indicators for all planned activities
  • Work and engage cross-functional teams to implement marketing communication tactics and other supporting activities for the brand strategy
  • Influence and communicate to various audiences from executive management to the sales team and dental professionals
  • Coordinates product introduction and marketing strategies between marketing and sales organizations to ensure maximum growth within market segment.

Years and Type of Experience:

  • A minimum of 5 years of brand management or product marketing experience desired, preferably with some concentration on medical equipment
  • Preferred bachelor's degree in business/marketing or MBA

Key Required Knowledge, Qualifications and Capabilities:

  • Willing and able to travel up to 40% of the time (post-COVID19)
  • Knowledge and experience in the dental or medical device industry would be a plus
  • Knowledge and experience in consumer marketing would be a plus
  • Knowledge and experience in digital marketing would be a plus
  • Self-starter who can navigate ambiguity
  • Ability to complete data analysis, forecasting, and budgeting
  • Ability to multi-task several projects

Required Computer Skills:

Excellent computer skills in Microsoft Office: Word, Excel, PowerPoint; Internet and Email applications; Project Management Software a plus.

DentsplySirona is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in DentsplySirona.

If you need assistance with completing the online application due to a disability, please send an accommodation request to careers@dentsplysirona.com. Please be sure to include "Accommodation Request" in the subject.





Posted: 2021-03-26 Expires: 2021-04-24
Sponsored by:
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Remote Brand Manager, BioMaterials - Charlotte, NC

Dentsply Sirona
Charlotte, NC 28202

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