17 days old

Remote - Sr Customer Marketing Mgr, Healthcare

Kimberly-Clark Corporation
Roswell, GA 30075 Work Remotely
  • Job Code
    821279
  • Jobs Rated
    th
Remote - Sr Customer Marketing Mgr, Healthcare

Job Description

Main Purpose of the Role

Ensure that Kimberly-Clark Professional (KCP) has meaningful relationships with choosers and users within the Healthcare segments, with a focus on digital touchpoints. Creates and executes growth plans to deliver net sales, operating profit and market share growth objectives for all KCP product categories. Works in close partnership with sales and category teams to develop targeted, insights-driven customer marketing programs, including promotional strategy, demand generation strategy, account-based marketing campaigns, product commercialization, and portfolio optimization. Successful candidates will develop targeted digital marketing communications and programing, be results-focused and have a test and learn mentality.

One-KC Scope

  • Individual contributor with comprehensive knowledge of B2B sales process and how to influence and direct materials supporting sales efforts for Kimberly-Clark products

  • Works cross-functionally and requires limited direction to complete assignments

  • Provides recommendations and influences strategic decision making

  • All outputs must have customer insights and inputs as underlying support for development of materials or product

Business Type: B2B

Direct Reports: None

Reports To: North America Associate Marketing Director Customer Marketing

Travel Requirements: Estimated 10-20% travel time

Role Accountabilities

Business Leadership:

  • Develop a deep understanding of the Healthcare segment/vertical and key roles within the segment, including needs, pain points, motivations, attitudes, etc.

  • Interact directly with end user customers, distributors, and salespeople to develop this deep understanding of the Healthcare purchasing ecosystem and build knowledge over time.

  • Design & execute end user and distributor programing, communications and lead generation materials to drive results in market.

  • Build end user specific sales collateral to highlight KCP value proposition inclusive of product bundles that support key needs in Healthcare and thought leadership content to drive preference for KCP brands.

  • Create customer training and sales materials to insight selling based on end user needs.

  • Create sales and marketing campaigns with internal CRM data that support retention and new category penetration in current accounts.

  • Develop and execute omnichannel campaigns including digital and catalog content, search optimization, sales promotions and loyalty & incentive programs, to deliver acquisition, penetration and retention targets.

Standard Work:

  • Partner with NA Demand Generation and Creative Agency teams to develop & execute digital sales tools, campaigns, etc.

  • As needed, partner with Central Customer Experience and Demand Generation teams to develop campaign strategies, templates, and creative.

  • Monitor performance of marketing programs (ROI) and adjust accordingly.

  • Actively interacts with customers and channel partners to capture insights and check and adjust marketing programs.

  • Ensure all marketing content is uploaded & maintained in the Digital Asset Management System.

Education & Experience

Essential:

  • Bachelors degree, in business-related discipline

  • 10-12 years of experience in marketing with a demonstrated track record of achievement and growth in leadership behavior

  • Experience in a B2B environment

  • Resolving complex problems and translating to business opportunities

  • Managing & successfully influencing complex stakeholder relationships

Preferred:

  • Masters / MBA with concentration in Marketing

  • Experience driving Marketing programs and results in Healthcare segment

  • Extensive demand generation or marketing campaign management experience where multiple channels to market were utilized - B2B or agency environment

  • Experience in managing eCommerce customers

Commercial / Functional Skills

  • Strong business & organizational acumen understanding of market dynamics, P&L management & commercial mindset etc.

  • Product portfolio, digital shelf & promotion management

  • Strong understanding of brand foundational tools

  • Strong analytical skills

  • Able to make tough, informed decisions quickly to keep performance on track

  • Able to navigate and perform in ambiguous circumstances

  • Demonstrated contagious positive energy to influence, inspire & drive results

  • Able to read, write & speak English fluently

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work. If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.

K-C requires that an employee have authorization to work in the country in which the role is based. In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization. However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing.

Global VISA and Relocation Specifications:

K-C will not provide support for relocation of the chosen candidate for this role, if necessary, relocation will be at the candidates own expense. However, K-C will provide assistance and financial support to obtain immigration visas and work authorization for the chosen candidate, if needed.

Primary Location

USA-GA-Atlanta-Roswell

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time





Jobs Rated Reports for Marketing Manager

Posted: 2021-06-07 Expires: 2021-07-06
Sponsored by:
ADP Logo
Sponsored by:
Bank of America Logo

Featured Jobs[ View All ]

Featured Employers

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Remote - Sr Customer Marketing Mgr, Healthcare

Kimberly-Clark Corporation
Roswell, GA 30075

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast