7 days old

Segment Marketing Lead Analyst (Direct Marketing) - Work from home - Nashville, TN

Cigna
Nashville, TN 37201
  • Job Code
    21008455
Work from home - Nashville, TN (must be located in/or near area)
Occasionally will be required to go to the Nashville office - less than 25% of time

SUMMARY:

Supports and manages development, execution, and post-campaign analysis of Medicare direct mail and email acquisition (prospect) and customer cross-sell/upsell marketing campaigns. Will provide insight and recommendations to pivot for ongoing improvements to meet target KPIs. Position has a focus on proofing for benefit versions, grammar, and feedback regarding design and readability of materials, and other data and content accuracy as needed. Works collaboratively within team, across functions, and extensively with Advertising, Production, Finance, Creative, Compliance, and Agency teams to execute campaign strategies. Receives a moderate level of guidance and direction. Develops relationships with key business partners and manages approvals from business unit up to manager level.

RESPONSIBILITIES:

  • Direct mail and email, and other media type materials as needed:
    • Develop and execute campaigns.
    • Material content and data review, for benefits, production and market applicable accuracy.
    • Proofing to ensure that multiple versions of these materials are accurate and reflect the correct regional variations per market based on source information.
    • Proofing for content and compliance accuracy.
  • Building and maintaining footprint, business rules and logic for campaign needs as well as the production matrix (instruction document) for execution.
  • Initial-level data work and insight while working with advanced data team partners.
  • Maintain regional variation source document for variations per creative and market.
  • Competitor research and documentation.
  • Marketing data ordering, research and management as needed.
  • Works with Accounts Payable and Marketing Finance to submit and generate purchase orders and manage budget reconciliation.
  • Facilitate opt-out documentation for Acquisition Marketing and research as needed.
  • Manage archiving and material retention process along with Marketing Oversight group. The Marketing Oversight team has overall responsibility, but this role will be accountable for managing retention of specific enterprise acquisition marketing materials.
  • Manages relationship and established processes with key internal Marketing resources as well as Marketing Finance, Accounts Payable, Marketing Oversight, Compliance, Creative and Analytics Teams.
  • Knows and follows compliance guidelines outlined and updated each year by CMS and, including, but not limited to, corporate compliance and privacy guidelines. Files materials with internal compliance team.
  • Monitors campaign performance on a regular basis to ensure markets are achieving set KPIs and also making recommendations to adjust in markets that are not.
  • Collect orders for short-term fulfillment marketing initiatives and documentation of fulfillment materials to associated campaigns.

QUALIFICATIONS:

  • Bachelor's degree or equivalent, relevant work experience
  • Adept at using Microsoft Office products (Outlook, Excel, Word, Powerpoint, Visio, Project)
  • Knowledge of direct response marketing, healthcare, managed care, Medicare Advantage and/or Medicare prescription drug plans.
  • Experience in proofing data-intensive communications and materials.
  • Health care marketing experience preferred.
  • Experience working within regulatory guidelines distributed by national regulatory agency.
  • Must be able to build internal relationships and work with external vendors as needed.
  • Ability to work on multiple projects with fast deadlines with quality and accuracy.
  • Ability to work independently as well as a team player on multiple projects.
  • Experience working with print production preferred.
  • Organized with ability to effectively manage time.

About Cigna

Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with us, or one of our subsidiaries, you'll enjoy meaningful career experiences that enrich people's lives. What difference will you make?

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.





Posted: 2021-06-09 Expires: 2021-07-08
Sponsored by:
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Segment Marketing Lead Analyst (Direct Marketing) - Work from home - Nashville, TN

Cigna
Nashville, TN 37201

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