15 days old

Senior Director, Global Media Activation and Investment

Blizzard Entertainment
Irvine, CA 92606
  • Job Code
    R010544

Team Name:
Marketing

Job Title: Senior Director, Global Media Activation and Investment

Requisition ID: R010544

Job Description:
Activision Blizzard is looking for a seasoned Senior Director, Global Media Activation and Investment, to lead the in-house media buying across Activision, Blizzard, and Esports business units. This leader will be focused on ensuring the success of global paid media campaigns for a variety of games and products - including but not limited to Call of Duty, World of Warcraft, Hearthstone, and Overwatch.

The Director will have strong experience managing in-house media operations (agency and/or client side) for direct-to-consumer digital products, ideally within gaming, at scale and worldwide. The ideal candidate should have a strong background planning and deploying sophisticated, cross channel, performance, and brand campaigns. This new member should have a good track record in leadership - think Player / Coach - and be ready to flex to help team members that need assistance or guidance. If you are ready for this exciting challenge, please read on!

Responsibilities

  • Manage, grow, and mentor a robust team of paid media activation managers and specialists
  • Oversee execution of global, multi-million dollar paid marketing campaigns across channels to meet campaign objectives and KPIs across Activision, Blizzard, and Esports business units
  • Monitor paid media performance across franchises and produce additional reports and analyses as required
  • Collaborate cross-functionally with internal marketing, strategy, and analytics teams across various projects to ensure business objectives are met
  • Develop and execute complex paid media strategies across multiple channels, including paid social, paid search, programmatic, OOH, CTV, etc
  • Work with the analytics team on attribution and development of a measurement framework and management of data dashboards so they are of use both operationally and strategically
  • Manage centralization of paid media planning and buying across territories while ensuring local support, alignment, and relevance
  • Streamline and standardize paid media campaign processes across different business units
  • Monitor latest trends in digital advertising to improve campaign performance and provide recommendations on how to best leverage new tools and services

Required Skills
  • 12+ years' experience in paid media
  • Hands on keyboard experience in a paid media discipline required, agency experience preferred
  • Ability to take product and campaign briefs and translate them into strategic media plans focused on appropriate campaign KPIs and business goals
  • Experience managing multi-million dollar paid media campaigns across multiple KPIs
  • Experience managing a dispersed team across multiple territories and business units
  • Must have experience in managing programmatic, paid social, SEM, and partner direct media, either directly or indirectly (as a team lead)
  • Comprehensive knowledge of the entire online marketing ecosystem and upcoming trends
  • Expert knowledge in developing paid media strategic plans for products in varying stages of the product lifecycle
  • Experience with Google Campaign manager and Appsflyer, other adserving or mobile measurement partners a plus.
  • Web analytics through Google Analytics or Adobe Analytics experience a plus, but not required
  • Solid understanding of acquisition and brand metrics and how they relate to lifetime value
  • Excellent communication skills with the ability to create a narrative highlighting actionable insights
  • Proficiency in Microsoft Excel/Google Sheets
  • Solid business acumen, management, and problem-solving skills
  • Ability to multi-task and prioritize effectively

Pluses:
  • Deep knowledge of the Activision and Blizzard franchises
  • Knowledge of trends in gaming and esports

Application materials:
  • Resume
  • Cover letter






Posted: 2021-11-12 Expires: 2021-12-11
Sponsored by:
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Sponsored by:
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Senior Director, Global Media Activation and Investment

Blizzard Entertainment
Irvine, CA 92606

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