28 days old

Senior Marketing Manager, APAC SGI Commercial

Elanco
Petaling Jaya, Selangor 46150
  • Job Code
    R0006949

Interested in joining a cause-driven, customer focused company dedicated to positively impacting the health of animals, people and the planet? Search our job listings below.


Position Objective and Responsibilities

The Elanco Regional Strategic Growth Initiatives (SGI) Senior Marketing Manager is a key APAC position for maintaining and providing strength to Elancos defined Regional SGI brands across Poultry and Swine species in portfolios of Nutritional Health, Poultry Vaccines, Intestinal & Respiratory Integrity. Drive Portfolio including new product evaluations, A&P spends and Business/Financial objectives across countries & categories.

Key responsibilities include:

  • Strategic development, implementation and execution of key SGI brand performance

  • Lead regional marketing strategy, planning and execution for solutions & programs including positioning and outbound marketing to drive awareness and engagement.

  • Develop, adapt & customize global marketing programs, campaigns, go-to-market plans, and events in the region. Gather local market and customer insights, and working with Global Marketing to enable customer segmentation, value proposition and tailoring to meet specific market needs.

  • Be the main contact point for all marketing enquiries and support for the affiliates within APAC as well as to the Global Marketing teams

  • Identify and manage KOLs and reference accounts, in collaboration with brand managers and sales; support local teams in demand creation by direct contact with all key customers (B2B) within APAC

  • Ensure effective cross functional engagement and alignment of strategies/plans with other internal disciplines including Commercial, Medical Affairs, Corp./Govt. Affairs, Regulatory, Pricing, Market Analysis and Supply Mangers/Demand Managers to ensure outstanding execution.

  • Manage Regional SGI marketing budget and evaluate Return on Investment impacts for various marketing campaigns assisted.

  • Work closely with the Technical Consultants team within Regional SGI Commercial team

Qualifications/Skills

  • Degree in Science, Business or Marketing discipline. Preferably qualified Veterinarian

  • Experience in marketing and sales (minimum 8 years of experience)

  • Demonstrated business acumen and results driven.

  • Experience in Animal Health Industry; specifically in livestock industry within APAC

  • Should have excellent people skills, be a good communicator and good team member across local, regional and global teams.

  • Demonstrate capabilities in product presentation in the B2B environment

  • Teaching/coaching ability is highly desirable.

  • Strong sense of personal accountability and strong drive for execution including passion for marketing

  • Englishwritten and verbal.

  • Routine travel within the affiliates- international travel will be required up to 50% time.

Job Interactions including internal and external

  • Be part of Regional SGI Commercial team

  • Close cooperation with Local marketing teams in the affiliates

  • Collaboration with cross functional stakeholders : Regional Management, Global Marketing, Regulatory affairs, Technical services, R&D teams, Key Account Managers, Launch Excellence teams etc.

  • KOLs and industry forums / associations

  • Marketing and media agencies including digital partners

  • Key customer interactions and influence.

#LI-ML1

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status







Posted: 2021-07-07 Expires: 2021-08-05
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Senior Marketing Manager, APAC SGI Commercial

Elanco
Petaling Jaya, Selangor 46150

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