21 days old

Senior Marketing Manager, Brand & B2C

Ascend Learning, Inc.
Leawood, KS 66211
  • Job Code
    SENIO03005

Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives.



Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1400 employees is also a core principal realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S. and in the U.K.


Since 1989, National Healthcareer Association (NHA) has been partnering with education programs, organizations and employers across the nation to award more than one million allied health certifications to empower people to access a better future. We offer eight nationally accredited exams, certification preparation and study materials; industry-leading outcomes-based analytics, as well as learning resources, ongoing professional development and continuing education for our certification holders.


NHA is currently hiring a Senior Marketing Manager of Brand and B2C growth, to ensure continued brand excellence, awareness and client satisfaction, while also driving growth of our B2C and recertification business. The Senior Marketing Manager will promote the value of NHA and certification to educators, employers, students, exam candidates and certified individuals. The Sr. Marketing Manager will be a passionate advocate of our brand and mission, a strong leader, communicator, collaborator, and creative thinker.


The Senior Marketing Manager is responsible for managing the brand team, key strategies, projects and campaigns to exceed business goals. This person will oversee the development of engaging brand content, positioning, tools, and events, as well as our annual thought-leadership publication, internal and external communications, PR, brand guidelines and new employee on-boarding to effectively understand our brand. The Senior Marketing Manager is accountable for achieving annual revenue and renewal rate goals for our recertification line of business through impactful communications to our B2C audience.



Direct Reports:


Content & Communications Marketing Manager


Marketing & Events Coordinator



Responsibilities:


Lead and manage the brand team, key strategies and projects to demonstrate the value of NHA and achieve business goals


Plan and implement effective, ROI-driven brand communications, content and campaigns to increase awareness, maintain strong brand perception and client satisfaction


Achieve annual revenue growth goals by actively engaging our B2C certification holders/alumni, communicating the value of NHA certification, to increase engagement and recertification/renewals


Develop and implement effective integrated marketing plans, promotions, content and resources about the value of certification, to encourage students to pursue NHA certification and schedule to take the certification exam.


Oversee the development of strategic brand projects and initiatives including our annual thought-leadership publication access, customer satisfaction survey and NPS scores and brand guidelines.


Manage internal communications including bi-weekly company-wide calls, our annual national business meeting, and on-boarding of new employees


Manage external communications to current clients regarding important, helpful information and updates


Optimize earned media and PR efforts; create impactful press releases, working with agency as needed


Ensure we have an effective content strategy and calendar to engage all target audiences


Work with our designer and agency to develop impactful brand tools, including PPT pitch decks, brand collateral, testimonials/case studies, videos, social media, podcasts, webinars and digital content


Create and execute segment-focused campaigns to drive growth and acquire new clients


Lead the planning, strategy and tactical execution for representing our brand at industry events and tradeshows


Collaborate regularly within the marketing team, with senior leadership and cross-functionally with sales, product, operations/customer service and the customer experience teams on key initiatives and projects


Support the VP of Brand and Marketing by providing strategic direction, leadership and counsel to content and communications manager and marketing coordinator to grow them professionally and provide day-to-day direction, prioritization and management.


Be an avid learner and advocate of continuous improvement, identifying new, creative approaches and best practices to deliver impactful and engaging brand communications.


Lead the evolution of our brand story and related communications as our business continues to grow and expand our offerings



Education and Experience:


7-10 years of experience in a brand, marketing and/or communications role. Healthcare and/or education industry experience a plus.


Bachelors degree in marketing, communications, journalism, advertising or related field preferred.


Demonstrated experience in leadership and professional development of direct reports/managing a team.


Experience marketing to both B2B and B2C audiences preferred.



Skills and Abilities:


Enthusiastic leader with a strong track record of achieving results


Excellent written and verbal communication skills. Ability to create and write concise and compelling content with strong attention to detail


Results-driven and ROI-oriented


Excellent organization and project management skills and ability to juggle multiple deadlines


Thrives working in a fast-paced, highly collaborative and growth-oriented environment


This person will need to have the ability to articulate plans and strategies, to inspire and motivate teams


Experience running operationally complex projects focused on growth across the customer lifecycle


HubSpot and/or marketing automation software experience preferred


Skilled at using Microsoft Office Suite


Experience creating effective marketing plans and building competitive analyses.


A dual-minded approach: Youre highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.



Ascend Learning, LLC is proud to be an equal opportunity employer(M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.







Posted: 2020-10-03 Expires: 2020-11-01
Sponsored by:
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Sponsored by:
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Senior Marketing Manager, Brand & B2C

Ascend Learning, Inc.
Leawood, KS 66211

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