13 days old

Senior Marketing Specialist (Caesars Palace)

Caesars Entertainment
Las Vegas, NV 89101
  • Job Code
    11082
The following are key responsibilities of the Senior Marketing Specialist role:

Act as a project owner for assigned marketing jobs:

o Manage project lifecycle from ideation to deployment in a timely manner

o Initiate and expedite workflow process through Salesforce marketing process tool

o Maintain and review marketing calendars

o Lead recurring calls to discuss tracking and marketing jobs set up for the entire POD

o Ensure expenses for the event are within budget and strategic initiatives

o Set up guests criteria, offer values, and makes changes based on manager/director direction

o Set up coupon structure and offer details based on manager/director direction

o Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved

o Tracking inputs and feedback from other marketing functions on calendar plans

o Manage post event follow ups and reconcile expenses

o Make improvements to templates and processes and creates tools in support of business needs

Complete execution details for assigned marketing jobs:

o Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership

o Review rules and regulations for Events and Promotions and works with property partners to ensure accurate details and submission to regulatory agencies.

o Actively work with Advantage Promotional Systems (APS) software team and property partners in the requesting, development and testing of APS programs.

o Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution

o Handle contracts with 3rd party vendors

o Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external

Manage communication messaging:

o Develop mail plan for subset of properties

o Develop creative guidance and layouts for mail pieces

o Draft value proposition and compelling copy

o Review, provide critical creative feedback

o Approve marketing material based on factual job details and basic creative guidance

o Create and maintain media grids

Serves as senior "go to\" person for the team:

o Train new team members and answers questions from existing team members

o Assist with assignments of marketing jobs to the team

o Reviews proformas and counts if manager is not available

Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods. Pod Coordinators interface and interact with the following groups:

o Enterprise wide Property Events Team

o DM Team

o Audit

o Analytics

o Property Senior Marketing Leaders

o External Vendor Group

o Internal Service Group

o Studio

o Brand

All other duties as assigned

Qualifications:

Education and Experience

Bachelor's Degree in Marketing or related field preferred

One year previous Marketing experience within the Casino industry

Computer literate; experience working with Salesforce products a plus.

Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment

Minimum 21 years of age

Desired Qualities

Excellent interpersonal communication, team building and problem-solving skills are required

Strong organizational skills and attention to detail

Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor

Demonstrated ability to multi-task and prioritize activities

Must successfully be able to present a vision and create advocates

Ability to be vocal with ideas and also not afraid to present challenges to property partners, senior team and their peer set

Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

Disclaimer

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars, Harrah's, Horseshoe and Eldorado brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

The Senior Specialist - Marketing Pod performs ongoing tasks to support the Pod team in developing and executing marketing strategies for a subset of grouped properties.





Posted: 2021-11-22 Expires: 2021-12-21
Sponsored by:
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Sponsored by:
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Senior Marketing Specialist (Caesars Palace)

Caesars Entertainment
Las Vegas, NV 89101

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