20 days old

Senior Product Marketing Manager

Epiq Class Action & Claims Solutions
Salem, OR 97302
  • Job Code

It's fun to work at a company where people truly believe in what they are doing!

Job Description:

Position Overview

The Senior Product Marketing Manager is responsible for establishing and implementing the companys SaaS product marketing processes. Specifically, the Product Marketing Manager will develop each products marketing mix and help various marketers across the business execute the plan. Significant emphasis will be on demand generation techniques like email, PPC and social media, and sales lead support activities. Quarterly reviews will be conducted with each products stakeholders to measure effectiveness against goals using detailed metrics. The successful candidate must have a professional background in bringing digital products into the marketplace while successfully managing multiple concurrent projects and client relationships in a fast-paced, results-oriented environment. Knowledge of settlement administration industry is a plus.

Job Responsibilities

  • Develop comprehensive marketing plans for sales and marketing teams

  • Work closely with product management and development teams to determine the most profitable course of marketing for each existing and new product

  • Lead the marketing teams in generating strong momentum ahead of new product launches

  • Create training materials and training programs for the sales teams

  • Focus on implementing programs that consistently generate new, high quality leads

  • Set up and implement the product marketing processes of the company for SaaS applications

  • Market intelligence be the expert on our buyers, who are they, how they buy and their key buying criteria. Understand the competitive landscape be an expert on our competition and how they are positioned

  • Understand and document our buyers process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on the learnings

  • Develop a marketing plan for our products, including key activities and budgets to support the retention of existing customers and the acquisition of new customers

  • Work with marketing stakeholders for all products. Create the marketing plan, including managing the companys website, social media, writing marketing materials, events, meetups, ad spend, SEO, PRs, partnerships, etc.

Required Qualifications & Characteristics

  • Bachelor's Degree in Marketing or related field (Master's degree preferred)

  • 5+ years' product marketing experience

  • At least 3 years of related product or solutions marketing experience in an enterprise software company

  • Proven history of creating effective marketing programs

  • Excellent time management and project prioritization skills

  • Large-scale event management experience a plus

  • Expertise with marketing sophisticated, SaaS-based (on-premise and on the cloud) B2B applications

  • Excellent written, verbal and presentation skills

  • Strategic thinker, creative problem solver, and strong analytical skills

  • Technically knowledgeable in the cloud, machine learning, and software domains

  • Comfortable using collaboration and CRM /marketing automation tools such as salesforce, HubSpot, and Pardot

  • Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.

  • Exceptional ROI-tracking skills, able to prove what is or isnt working

  • Ability to work independently

Leadership Competencies

Integrity - Behaves in an honest, fair and ethical manner; shows consistency in words and actions; does what she/he commits to doing; respects the confidentiality of information or concerns shared by others; is honest and forthright with people; carries his/her fair share of the workload; takes responsibility for own mistakes.

Client Focus - Takes action with the clients, both internal and external, and sees their needs as a primary focus; builds a sustaining collaborative and productive relationship with clients; seeks to understand client situations, issues, expectations, etc.; takes appropriate action to meet client needs and address concerns; implements or utilizes methods to monitor and evaluate client feedback.

Results Driven - Sets stretch goals for personal and team accomplishment and works tenaciously to achieve those goals; acts with a sense of urgency; takes the initiative on actions; identifies what needs to be done and takes action before being asked; does more than what is normally required in a situation; establishes metrics to monitor progress and measure success; maintains focus by avoiding or overcoming roadblocks.

Entrepreneurial Orientation - Proposes innovative business opportunities/ideas to customers and business partners; encourages and supports entrepreneurial behavior in others; demonstrates willingness to take calculated risks to achieve business goals.

Decisiveness - Makes well-informed, effective and timely decisions even when data is limited or solutions produce unpleasant consequences; perceives the impact and implications of decisions; has the ability to make tough decisions. #LI-SM

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

It is Epiqs policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individuals race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. Epiqs policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. In addition Epiq will take affirmative action for minorities, women, covered veterans and individuals with disabilities. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. Epiq is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, Epiq will consider for employment qualified applicants with arrest and conviction records.

Posted: 2021-02-08 Expires: 2021-03-09
Sponsored by:
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Sponsored by:
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Senior Product Marketing Manager

Epiq Class Action & Claims Solutions
Salem, OR 97302

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