10 days old

Sr Marketing Manager, Surgical GYN

Boulder, CO 80302
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Careers that Change Lives

Our Medical Surgical Portfolio enables earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less-invasive solutions.

SURGICAL INNOVATIONS sets the standard for Minimally Invasive Surgery (MIS) by creating innovative surgical products and services that focus on obesity and diseases and conditions of the gastrointestinal tract, lung, abdominal wall, pelvic region, and the head and neck.

A Day in the Life

The GYN Principal Marketing Specialist leads market development and demand generation strategy and initiatives for the U.S. Gynecologic Health business. The GYN Principal Marketing Specialist is responsible for development and execution of strategies to drive sustainable procedure / portfolio growth establishing MDT GYN target therapies as the standard-of-care. This individual achieves their goals by leading cross-functional teams to analyze market barriers, developing strategies to overcome them and delivering on integrated marketing programs to drive share gain and revenue growth.

This position reports to the US GYN Sr. Marketing Manager. The position is located in either Boulder, CO or New Haven, CT with team members and stakeholders across Boulder, CO, New Haven, CT and Mansfield, MA. Anticipated travel is up to 50%.

Key Responsibilities:

  • In conjunction with the US Marketing Lead and Product Manager, creates the annual US Region market development and demand generation plan that achieves market growth targets for Gynecologic Health in alignment with US Region strategic goals (including key strategic focus areas, tactics, financial objectives and budgets)
  • Leads integrated marketing program strategy and execution to drive awareness and demand for target therapy
  • Program manager for US Region GYN procedure growth initiatives, including driving therapy utilization. Responsible for leading cross-functional teams to plan, resource and execute these initiatives
  • Leads market opportunity assessments (PAA) within gynecologic health to analyze key market barriers and develop strategic market development action plans.
  • Leads customer segmentation and patient psychographic research initiatives to inform market growth plans and refinement of US Region strategy
  • Manages GYN key opinion leaders (KOLs) and medical society/advocacy initiatives to advocate disease state specific care guidelines, guide clinical evidence & value-based care initiatives and establish broad based programs that drive peer-to-peer acceptance of emerging GYN procedures
  • In conjunction with OU resources, defines and governs market development and go-to-market programs, ensuring attainment of market growth / revenue targets in line with AOP
  • Collaborates with GYN Marketing Leader to manage discretionary budget and resource allocation
  • Establishes and maintains partnerships and on-going communication with field sales teams, global product and specialty teams and other functional partners

The role of marketing has never been more central to the growth for Medtronic. We value marketers with strong Customer and market insights, which are foundational to our ability to respond to customer needs. Value proposition, content, and messaging expertise are critical to drive customer engagement and acceptance. Broadening the perception of what Medtronic can deliver is vital to the growth of our new technologies and services. We strive for an integrated, seamless experience to meet our customer expectations and demands.

We seek out and hire a diverse workforce at every level: We need fresh ideas and inclusive insights to continue to be an innovative industry leader - that's why we make it a point to seek out, attract and develop employees who are patient-centric, passionate, and who represent the same wide variety of life experiences as our patients. To learn more about Inclusion & Diversity at Medtronic Click Here

Must Have: Minimum Requirements

  • Bachelors degree required
  • Minimum of 7 years of experience inclduing 5 years of experience in downstream Marketing or Strategy within the medical device, healthcare or life sciences industry, or an advanced degree with a minimum of 5 years of marketing experience

Nice to Have

  • Experience leading digital marketing and demand generation campaigns
  • Proven track record of executing complex market growth programs in highly-matrixed environments
  • Strong program management skills and adept at leading cross functional teams
  • Experience managing discretionary budgets in excess of $500k
  • MBA preferred

Subject Matter Expertise
  • The successful candidate is a recognized expert in their disease state and has a track record of driving attributable procedure growth through market access programs that resolve barriers to optimal therapy utilization and increase long-term patient engagement in care decisions.
  • Strategic Thinking
  • S/he is adept at bringing clarity to ambiguity, and is highly-skilled at developing simple, yet comprehensive programs that address the complexities of our external market that limit optimal patient access to therapy.
  • Initiative & Collaboration
  • S/he is a self-starter that operates with a high degree of autonomy and has strong collaboration skills developed through extensive experience executing programs within highly-matrixed organizations.
  • Communication Skills
  • This individual is a skilled communicator - able to covey complex strategies succinctly. S/he frequently interacts with US Region Commercial LT to influence US Region commercial strategy and expanded support for initiatives.

About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

Additional Information

  • Posting Date: Jan 4, 2021
  • Travel: Yes, < 50 % of the Time
  • Salary Min: 119,000
  • Salary Max: 178,000

Jobs Rated Reports for Marketing Manager

Posted: 2021-01-06 Expires: 2021-02-04
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Sr Marketing Manager, Surgical GYN

Boulder, CO 80302

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