19 days old

VP Marketing, UGG

Deckers Outdoor Corporation
Goleta, CA 93117
  • Job Code

Job Title:VP Marketing, UGG

Reports to:President, Fashion Lifestyle

Location:Goleta, CA

The Role

Design and lead the global UGG Brand Marketing strategy to create brand heat, drive brand strength, inspire consumer engagement, and deliver commercial results. Influence how global consumers think about and connect with UGG as an iconic brand, steering the business through the next inflection point and phase of growth.

Your Impact

Oversee the design and implementation of consumer-focused short and long-term global brand marketing strategies across UGG

Provide thought leadership in the creation of 360 marketing plans that deliver globally relevant solutions and integration across relevant marketing platforms

Embed a dynamic model of marketing orchestration across Brand and OmniChannel teams to deliver best-in-class creative and brand experiences, tailored to UGGs consumer segmentation model

Set global brand marketing standards, guidelines, and language

Introduce and institutionalize best practices for brand marketing to improve efficiency and effectiveness

Travel and/or connect regularly to key global markets to stay current on global trends, and ensure brand marketing consistency across regions and channels

Develop, motivate and retain high potential talent; Ensure development plans are in place to create a bench of highly effective marketing leaders and a robust succession pipeline

Foster an environment of inclusion and belonging where all employees feel valued, where differences are embraced, and everyone feels empowered to bring their full, authentic selves to work.

Wed love to hear from people with

15+ years similar executive-level marketing experience in a combination of 3 or more of the following areas: global brand marketing, branding/brand design, digital marketing, category marketing, creative services, consumer insights, etc, including at least 8+ years in an executive management function over a team of 10+ employees.

What We'll Give You

  • Competitive Pay and Bonuses - Weve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much theyre valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. Thats why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - Theres nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.


Posted: 2021-07-07 Expires: 2021-08-05
Sponsored by:
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Sponsored by:
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VP Marketing, UGG

Deckers Outdoor Corporation
Goleta, CA 93117

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