Description

Join our sales team at WHTM, a premier station in Harrisburg, Pennsylvania, proudly affiliated with Nexstar Media Group, the largest local television and media company in the United States , as a MultiMedia Account Executive . Our cross-screen marketing approach includes abc27 broadcast television and digital platforms, as well as streaming video, pre-roll, display search, and social. Committed to delivering outstanding content and advertising solutions, we serve a diverse audience and clientele. Situated in Central Pennsylvania, our location offers easy access to major cities such as Washington DC, Baltimore, Philadelphia, Pittsburgh, and New York City, all within a five-hour radius. Covering a vast ten-county region, we are at the forefront of providing top-notch media services to our community and beyond.

Key Responsibilities:

• Revenue Growth : Develop and execute innovative strategies to consistently exceed advertising revenue targets across television and digital platforms.
• Client Relationships : Cultivate and maintain strong, credible relationships within the local business community, serving as a trusted advisor to clients.
• Sales Initiatives : Drive new business acquisition through proactive outreach and strategic sales efforts, leveraging our extensive reach and market presence.
• Account Management : Nurture existing client accounts while actively pursuing new business opportunities to expand our client portfolio.
• Sales Presentations : Prepare and deliver compelling sales presentations that effectively demonstrate the value proposition of our advertising solutions.
• Consultative Selling : Provide expert guidance to clients on the most effective advertising strategies to promote their products or services.
• Media Planning : Collaborate with internal teams to develop customized advertising schedules tailored to meet client objectives and maximize ROI.
• Creative Collaboration : Work closely with clients and creative teams to develop engaging and impactful advertising campaigns.
• Additional Responsibilities : Flexibility to undertake additional duties as assigned, contributing to the overall success of our advertising sales team.

Requirements & Skills:

• Professional Certificates, Associates, and/or Bachelor's degree in Marketing, Advertising, Business, or related field, or equivalent combination of education and experience.
• Minimum of two years of sales experience preferred but not required, preferably within the media or advertising industry.
• Strong communication and negotiation skills, with the ability to effectively present ideas and influence decision-makers.
• Proficiency in utilizing various office equipment and computer applications.
• Proficiency in the Microsoft Office Suite, including Power Point, Excel, Word, and Outlook.

Benefits :

• Competitive salary and commission structure
• Comprehensive benefits package including medical, dental, and vision coverage
• 401(k) retirement savings plan
• Paid time off and holidays
• Professional development opportunities